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Project Checklist:
Challenge
Silver Oak is an all-American icon known for making exceptional wine and crafting experiences for its guests. It has a strong, dedicated fan following, and its rich winemaking tradition has solidified the brand as a staple in both Sonoma and Napa Valley, where it has built a name for itself through its innovative processes, sustainable practices, breathtaking facilities, and superb wines.
The Silver Oak team engaged us to help them create a new design system and overhaul their digital experience to elevate their identity, strengthen their connection to customers, grow their direct-to-consumer revenue, and reflect the detail and craft they put into their products.
Approach
Through the creation of a new design system, content strategy, and technology framework, we completely transformed the brand digitally. We introduced new utilities and experiences within the site framework to improve the customer journey, establish branded rituals, and give customers a reason to engage with the brand more frequently and on a deeper level. From company information to pairing recommendations and recipes, the new site brings the Silver Oak story to life through a rich and differentiated narrative. The result is a new digital home for the brand that takes you on an immersive journey to its iconic wineries.